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InBalance Soul logo, a lotus flower mark inside a sunburst circle, over a blurred green plant background

Brand & Visual Design

InBalance Soul

InBalance Soul reached out to give three of their room & body mists — Sacred Harmony, Positive Energy, and Balance & Relax — a modern facelift. As the sole designer on the project, I started with symbol exploration, digging into marks that could carry the brand's core message: balance, energy, and calm, distilled into a single icon per scent.

Three explored symbol marks: a radiating sunburst, a three-leaf lotus, and a layered flower motif, on a sage green background

Symbol exploration — one mark per scent, each tied to its own mood

Final label dielines for Positive Energy, Sacred Harmony, and Balance & Relax, shown in green, purple, and blue colorways with ingredient and directions copy

Final label dielines across the three scent colorways

Brand color palette: Dark Olive, Bismark, Shine, and Antique Fuchsia, with hex, CMYK, and RGB values for each

The final color palette, refined across each scent's colorway

All three InBalance Soul mist bottles grouped together on a wood slab with crystals, eucalyptus, palo santo, and lavender

Sacred Harmony, Balance & Relax, and Positive Energy in context

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